The reason for this QR code-dominated environment is that WeChat utilizes them to their fullest potential. Want to add a friend on WeChat? Scan their QR code to add them instantly. Want to authenticate a WeChat login on another device? Scan the QR code so the system recognizes you. Need to link your content to a specific business subscription account? Feature the QR Code. The best thing about a QR code is that it lends itself to cross-promotion on multiple platforms. It can be embedded in content on Weibo, WeChat, and QQ digitally, as well as on physical ads.
The QR links can be tailored to drive traffic from Weibo to WeChat and vice versa. You can even make payments by scanning a QR code. Marketing Has Gone Mobile According to a GSMA study, China has more smartphone users than US, Brazil, and Indonesia combined, and the number of 4G smartphone connections in the country is predicted to reach one billion by 2020. The increasing affordability of smartphones has helped Italy Phone Number List boost adoption, with low-cost smartphones such as Xiaomi overtaking Korean giant Samsung in terms of sales. This has enabled mobile technology to be accessible to the Chinese mass market like never before. As buyers are spending more time on their mobile phones, it’s vital for all your content to be optimized for mobile.
Keep in mind that with Chinese regulations, you’ll need the correct business license to use high speed, internal servers. Adapt Your Brand to Chinese Tastes and Aesthetics Because the Chinese market is fixated by cartoons and graphic animations, you may need to tweak your content to engage your target audience. In China, the focus is on making the brand as personable and approachable as possible for the consumer, so many large Chinese brands have a comical creature or figure that’s featured prominently in their branding. Chinese advertisements often have loud voice overs and vivid imagery. Short, humorous video clips are also popular and often go viral.